Target Consumers
Meet: Charlie & Lisa
Physical Therapist, Photographer
Married w/ one on the way
Dog owners
Hobbyist gardeners
Urban apartment dwellers
Charlie bicycle commutes
Lisa loves walking
Charlie is a happy man. He’s married to his college sweetheart Lisa and they’re soon expecting their first child. He enjoys his job as a physical therapist and is experimenting integrating their dog, Lola, into therapy. His life is a busy one filled with baby proofing, dog food, gardening supplies and groceries.
Charlie only lives a few miles from his job, grocery stores and local shops and would love to bicycle commute more often, but always finds that his old messenger bag doesn’t comfortably hold much more than his change of clothes and laptop. There always seems to be something extra he needs to bring to work with him or something to pick up on the way home, and while he would love to ditch the car and the parking meters more often, Charlie ends up using it more often than he would like.
Charlie Needs: A viable alternative to his car for in town errands and commuting.
Lisa Needs: An easy way to carry items to and from local shops.
Project Brief
For my integrative project I am designing and building an urban trailer for the urban commuter. My aims for the design is a product that is stable and maneuverable, both fully loaded and empty, light weight, and versatile in use. Pivotal to the success of an urban use trailer is its versatility; both in the size and weight of cargo being carried and in the way the trailer can be utilized. My trailer is designed to be used both as a bicycle trailer, hitched and pulled behind the bicycle, and as a push cart for use when walking. I see the trailer not as two separate uses, bicycle pulling and walking pushing, but as a trailer that is adept at both situations and could be used in either form as its primary state of use.
Initial work on the trailer was primarily shaping how to carry cargo most adeptly in a bicycle trailer situation as the initial scope of the design was bike trailer first, walking cart second. A series of fits and starts struggling to overcome and move my project beyond established designs in the bike trailer market ensued and ate a considerable amount of time. Distracted by the Burley Travoy bicycle trailer, I was ignoring a potential use of my trailer, the walking side. Personal shopping carts are quite popular in Europe and large American cities, but few take advantage of bicycles. This is where I decided I wanted my trailer to reside, straddling the bicycle trailer and walking cart worlds, with out gaining usability in one area to the serious detriment to the other.
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