As I mentioned in my previous post, we are having in-class critiques this week. I presented my progress to the class thus far on Tuesday and got some good feedback and suggestions from my professors and classmates. Below is the material I presented to the class:
Large Print (13" X 19") - a look at Scale
Sample Sheet - Color Exploration
The Progression of the Posters
My classmates had some very good comments that address some of the concerns I have been having.
They suggested that the reversible aspect of the poster might be a little bit too literal and not necessary. Michael brought up the point that once a poster is up, most people won't change its orientation. They thought the idea of duality was interesting but not successful in this aspect of the campaign, that using it for a postcard or button might be a better application of the idea (something that is frequently handled). They also suggested that I try a horizontal orientation rather than vertical, due to the nature of the material I am dealing with.
It was also mentioned that I should start to develop the other materials of the campaign simultaneously. This way I won't be stuck following set guidelines but can change things as I see fit (what works and what doesn't) with each different element of the campaign.
I will keep all of this in mind, as I go back and continue to work on the posters and the entire campaign.
In terms of coloring and style, this may be what you're after:
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