This past Thursday, our IP section went on a field trip to the Henry Ford Museum. When I initially found out that we were going to go on there, I was excited for the experience but wasn't exactly sure what they would have that would specifically pertain to my project. I was surprised to realize that it was a perfect place for inspiration. Among the classic cars, vintage furniture and antique products, there were many forms of graphic design (ie. posters, advertisements, brochures, etc.) dating from the early to mid-twentieth century. Here are a few examples of designs I plan use as references when I explore typography, color, and imagery while developing my campaign.
I will now go back to my designs with these in mind, thinking critically about each decision I make in order to successfully evoke a authentic feel of the past. I am still working on more ideas for potential posters and from there will develop the rest of my promotional campaign. We have class critiques this on Tuesday and Thursday and I hope to get further feedback on everything I have done so far.
Please check back later this week for further development of my poster designs and the feedback/suggestions I receive about them. Thanks.
I guess I am going to question why you are looking to older posters as inspiration for your campaign. I feel that running has become popular fairly recently, and even checking on the dates the Chicago and New York marathon were founded (both in the 1970's, obviously the Boston has been around much longer) but with such newer dates, why are you looking at these 1940s/50's style posters for inspiration? To me there is a conflict here.
ReplyDeleteI am not saying its bad, I am just wondering why?
My reasoning for looking at early to mid-20th century poster styles for inspiration is less focused on the history of running/marathons but more about the history of Detroit itself. My thought was to use this style to call back to the era when Detroit was at its peak, when it was considered to be the hub of the automobile industry and when it's population was at its highest. The idea behind this would be to create a nostalgic and memorable feel that would appeal to the viewer.
ReplyDeleteThat is what I was thinking, but I am up for suggestions.
Do you think I should focus on a style that is more relevant to the history of the race? lose the retro idea all-together?